Michael Effiong popularly known as Egbegba or MikeMike is a Nigerian media personality and broadcaster. He currently hosts the ‘Sojithings Show’ on Delta’s Pidgin English station, Kpoko FM.

He was born in Warri, Delta State and spent most of his growing age there, where he attended Isibobve Primary School and Yonwuren College. He later went to Enugu State University, where he got a degree in Industrial Physics. Though he is from Akwa Ibom State but he is mainly identify as one from Warri.
Effiong started his radio career in 2016 with Kpoko FM, but before then, he was involved in some shows while serving under the compulsory National Youth Service Corps (NYSC) in Edo State. He is also an event host and music analyst and he is fond of promoting budding artistes. Also he has been a judge at different talent hunts in Warri.
He grew up following the works of Cyril Stober, Babajide Otitoju, Larry King, Godspower Omadhebor and at later years, Ben Okotie-Eboh. He draws his inspiration from things happening around and manily speaks on how to better the lives of people. Many a time his listeners see him as a social activist. He does politics in an interesting way with a critical thinking from different point of views. He has been liken to Ryan Seacrest due to is style of presentation.
In 2019, he was awarded On Air Personality of the year by Warri Entertainment Awards (WERA). He has been nominated in several award events including the Edo/Delta Icons & Stars Awards (EDISA). He is fond of using the catchphrases, “It is well even inside the well’ and ‘E go beta some day.’